META ADS

For years, brands got away with throwing budget at Meta and hoping something stuck. iOS14 killed that era. Privacy changes, algorithm shifts, and increased competition mean that lazy advertising no longer works.

Today, winning on Meta requires three things:

1. Creative that stops the scroll. (Not just “good enough” UGC.)

2. Structure that feeds the algorithm. (Clean accounts, proper CBO setups, and audience layering.)

3. Optimization that never sleeps. (Daily bid adjustments, creative refreshes, and ruthless killing of losers.)

That’s exactly what we deliver.

We don’t just “run ads.” We engineer customer acquisition machines. We study your offer, your audience, and your creative until we know exactly what makes them click—and what makes them buy.

THE SERVICE BREAKDOWN

1. Full-Funnel Campaign Management

Headline: From First Glance to Final Purchase.
Body Copy:
Most agencies treat all campaigns the same. We don’t.

We build a complete funnel inside Meta that moves customers from awareness to purchase with surgical precision.

What We Build:

• Top of Funnel (Awareness): Reach and Video View campaigns designed to introduce your brand to cold audiences at the lowest possible CPM. We optimize for cost-efficient introductions, not vanity views.

• Middle of Funnel (Consideration): Traffic and Engagement campaigns that warm up cold prospects. We retarget video viewers and engaged users with tailored messaging that moves them closer to purchase.

• Bottom of Funnel (Conversion): Where the magic happens. Dynamic Product Ads (DPAs) and high-intent conversion campaigns optimized for purchases. We feed these campaigns with the best audiences from our top-of-funnel efforts.

• Retargeting (The Closers): Separate, aggressive campaigns for cart abandoners, past visitors, and email list subscribers. We pair these with offers (or reminders) to bring them back when they’re ready to buy.

Includes:

• Campaign architecture & account setup

• Audience research & layering

• Bid strategy selection (CBO vs. ABO)

• Daily budget pacing & optimization

• Weekly performance reporting

2. Creative Strategy & Direction

Headline: The Best Algorithm in the World Can’t Save Bad Creative.
Body Copy:
You can have the perfect audience, the perfect offer, and the perfect budget—but if your creative doesn’t stop the scroll, none of it matters.

We don’t just “launch ads.” We develop creative strategies based on what actually works in your niche. We study your competitors, analyze winning hooks, and identify the angles that resonate with your audience.

What We Deliver:

• Creative Audits: A full analysis of your existing creative—what’s working, what’s not, and why.

• Angle Development: We identify 5-7 unique angles to test based on your product, audience, and market.

• Hook Analysis: The first 3 seconds determine everything. We identify hooks that stop the scroll.

• Creative Briefs: Detailed briefs you can hand to your UGC creators or internal team.

• Asset Tagging & Organization: We structure your creative library so Meta’s algorithm can find winning combinations.

Note: If you need full production (shooting UGC, editing videos), we can connect you with our network of trusted creators and editors (additional cost).

3. UGC & Influitive Campaigns

Headline: Let Your Customers Sell for You.
Body Copy:
User Generated Content (UGC) outperforms studio-produced content 9 times out of 10. Why? Because it’s real. It’s relatable. It looks like something a friend would share.

We help you harness the power of UGC in two ways:

Option A: UGC Sourcing Campaigns
We run “Influitive” style campaigns that recruit your existing customers to create content in exchange for discounts, free products, or cash. We build the campaign, manage the outreach, and collect a library of authentic assets you own forever.

Option B: UGC Creative Testing
You provide the UGC. We structure campaigns specifically designed to test which pieces of content resonate. We’ll identify your winning creatives and scale them while killing the underperformers.

Includes:

• Campaign setup for UGC sourcing

• Creative testing architecture

• Performance analysis by creative angle

• Winning creative identification

4. Audience Strategy & Layering

Headline: Find the People Most Likely to Buy.
Body Copy:
Broad targeting is dead. At least, broad targeting alone is dead.

We build sophisticated audience stacks that combine the power of Meta’s algorithm with strategic human oversight.

Our Audience Approach:

• Interest Layering: We combine multiple relevant interests to create highly specific audience segments.

• Lookalike Audiences: We build LALs based on your highest-value customers (purchasers, not just email signups).

• Retargeting Segmentation: We separate audiences by behavior—video viewers, website visitors, cart abandoners, past purchasers—so we can speak to them differently.

• Exclusion Strategies: We exclude recent purchasers from cold campaigns, exclude converters from retargeting, and build sophisticated rules to avoid ad fatigue.

• Open Targeting (Where Appropriate): Sometimes, letting Meta’s algorithm run with open targeting (combined with strong creative) is the right move. We know when to use it and when to avoid it.

5. Dynamic Product Ads (DPA)

Headline: Show the Right Product to the Right Person.
Body Copy:
DPAs are the workhorse of scalable DTC advertising. They automatically show customers the products they’ve viewed, added to cart, or are most likely to purchase based on their browsing behavior.

But DPAs are only as good as your product feed.

Because we also build Shopify stores, we ensure your product feed is optimized for DPAs—clean titles, high-quality images, accurate pricing, and proper categorization.

What We Do:

• Catalog setup & optimization

• Product feed hygiene (titles, descriptions, images)

• DPA campaign architecture

• Dynamic retargeting sequences

• Cross-sell & upsell DPA strategies

6. Retargeting & Abandoned Cart Campaigns

Headline: Bring Them Back When They’re Ready.
Body Copy:
95% of website visitors leave without buying. That’s not failure—that’s normal. The question is: what are you doing to bring them back?

We build sophisticated retargeting ecosystems that nurture potential customers until they’re ready to purchase.

Our Retargeting Stack:

• Product Viewers: Show them exactly what they looked at, with social proof and urgency.

• Cart Abandoners: Remind them what they left behind, with potential offers if needed.

• Past Purchasers: Introduce complementary products and repeat purchase opportunities.

• Content Engagers: Retarget people who watched your videos or engaged with your posts.

Pro Tip: We separate retargeting budgets from prospecting budgets so we can bid more aggressively for people who’ve already shown interest.

7. Scaling & Expansion Strategies

Headline: When Something Works, We Pour Fuel on It.
Body Copy:
Most agencies can launch campaigns. The real skill is knowing when and how to scale.

Scaling too fast breaks your campaigns. Scaling too slow leaves money on the table. We follow a disciplined scaling framework that protects your ROAS while growing your spend.

Our Scaling Approach:

• Winning Creative Identification: We find the ads that are working and double down.

• Budget Ramping: Gradual increases (20-30% every 3-5 days) to avoid algorithm shock.

• Audience Expansion: Layering in new audiences once we’ve exhausted current ones.

• Geographic Expansion: Testing new countries and regions systematically.

• Creative Fatigue Management: Refreshing winning creatives before they burn out.

• Retargeting Expansion: Expanding retargeting windows as traffic volume grows.

8. Creative Testing Framework

Headline: Test Everything. Keep What Works. Kill What Doesn’t.
Body Copy:
You don’t know which creative will win until you test it. But “testing” doesn’t mean throwing spaghetti at the wall.

We use a structured testing framework that gives every angle a fair chance and statistically significant data to make decisions.

Our Testing Methodology:

• Hypothesis-Driven: Every test starts with a hypothesis (e.g., “Problem-focused hooks will outperform solution-focused hooks”).

• Isolated Variables: We test one thing at a time (hook, visual style, offer, length) so we know exactly what caused the result.

• Budget Allocation: We allocate specific testing budgets separate from scaling budgets.

• Statistical Significance: We wait for real data before declaring winners—no premature conclusions.

• Iterative Learning: Winners become the baseline for the next round of tests.

What We Test:

• Hooks (first 3 seconds)

• Video length (15 sec vs. 30 sec vs. 60 sec)

• Visual style (UGC vs. studio vs. animation)

• Audio (voiceover vs. music vs. original sound)

• Offer presentation

• Call-to-action phrasing

9. Meta Shopping & Shops Optimization

Headline: Own Your Storefront Inside Meta.
Body Copy:
Facebook and Instagram Shops are no longer optional—they’re prime real estate for discovery and conversion.

We optimize your Meta Shops presence to capture traffic that never leaves the platform, while still driving customers to your website for checkout (or enabling native checkout where appropriate).

What We Do:

• Shop setup & configuration

• Product tagging in organic posts

• Collection organization

• Checkout method optimization (on-site vs. in-app)

• Shopping tag installation & tracking

10. Audit & Rescue Services

Headline: Burning Money on Bad Ads? Let Us Fix It.
Body Copy:
If you’re already running Meta ads but not seeing the ROAS you need, we can help.

We perform deep-dive audits of your existing account and deliver a comprehensive roadmap for improvement. No fluff. No “sign up for a retainer to find out what’s wrong.” Just honest analysis and actionable recommendations.

What We Audit:

• Account structure (CBO/ABO, campaign organization)

• Audience targeting (interests, LALs, exclusions)

• Creative performance (what’s working, what’s not)

• Tracking & pixel health

• Budget allocation

• Key metrics (CTR, CPM, CPC, ROAS, CPA)

• Competitor benchmarking

Deliverable: A 20-30 page audit report with specific, prioritized recommendations. If you want us to implement the fixes, we can do that too.