PPC vs SEO vs Email: What Should Shopify Brands Invest in First?
For many Shopify brands, the challenge isn’t a lack of growth options—it’s knowing which lever to pull first. CMOs and founders are constantly weighing PPC against SEO and email, trying to balance tight budgets with aggressive revenue targets. The problem is that most comparisons oversimplify the math: PPC is “fast,” SEO is “slow,” and email […]